BMW fined for advertising with Long March rocket
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BMW (China) Automotive Trading Co Ltd was recently fined 90,000 yuan ($14,288) by the Fengtai district court for unauthorized use of the Long March CZ-2F rocket image in its advertising campaign.
The court ruled that the ad could mislead consumers to believe the company has a relationship with the China Academy of Launch Vehicle Technology, the trademark owner of the Long March rocket series, which it said constitutes unfair competition.
The court ruled that the ad could mislead consumers to believe the company has a relationship with the China Academy of Launch Vehicle Technology, the trademark owner of the Long March rocket series, which it said constitutes unfair competition.
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