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Top 10 countries with the most influential brands in 2018
China's State Grid, Tencent, Haier, Huawei, Tsingtao, Sinochem and Air China are among a total of 38 Chinese brands that made a list of the world's 500 most influential brands, according to consulting and research firm World Brand Lab.
The ranking, published annually since 2004, was based on three key indicators – market share, brand loyalty and global leadership – for more than 20,000 brands worldwide.
As the 2018 edition of the World's 500 Most Influential Brands showed, the US had 223 brands, retaining top position; and France and the UK ranked second and third with 43 and 42 brands respectively.
Here are the top 10 countries with the most influential brands in 2018.
No 1
US
Representative brands: Google, Amazon, Apple, Coca-Cola
No 2
France
Representative brands: L'Oreal, Louis Vuitton, Chanel, Cartier, Dior
No 3
UK
Representative brands: Vodafone, BP, HSBC
No 4
Japan
Representative brands: Canon, Sony, Toyota, Panasonic
No 5
China
Representative brands: State Grid, Tencent, Haier, ICBC
No 6
Germany
Representative brands: BMW, Mercedes-Benz, Volkswagen, Audi
No 7
Switzerland Representative brands: Nestle, Credit Suisse, Rolex, UBS
No 8
Italy
Representative brands: Gucci, Prada, Ferrari, Fiat
No 9
Netherlands
Representative brands: Shell, Philips, Heineken
No 10
South Korea
Representative brands: Samsung, Hyundai, SK Holdings
No 10
Sweden
Representative brands: IKEA, H&M, Electrolux, Absolut Vodka
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