MOC to support original animation works

Recently, the Ministry of Culture (MOC) issued the Measures on Supporting the Development of China's Cartoon Industry, aiming to support original animation works and create animation brands and images with independent IPR.

The regulation stressed the need to strengthen market supervision and IPR protection. With focus on China-made cartoon images, brands and derivative products, efforts should be made to intensify the protection of intellectual property rights.

By means of day-to-day supervision and special rectification, related departments shall crack down on illegal activities, protect legitimate business, standardize the market order and create favorable environment for animation industry. Also, units and individuals that make outstanding contributions to IPR protection shall be recognized and rewarded.

The Measures also list out the specific initiatives for supporting cartoon industry, including improving the industrial chain, developing support system, speeding up platform construction, etc.. [Chinese version is available on SIPO.gov.cn]